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Original Formula – High-Performance Protection
The original cult-favourite balm-in-a-jar — everything you need, nothing you don’t.
A tried-and-true formula for dependable odour protection in any situation.
Formulated for active lifestyles, it works by gently adjusting the pH of your underarms to create an environment where odour-causing bacteria can’t thrive.
It delivers long-lasting freshness with a silky texture that glides on like skincare — no grease, no chalk, no fuss.
Clean + Conscious
All Day Protection
Award Winning
Skin-Supporting
Prep.
Start fresh. Clean, dry underarms are the perfect canvas. No need for harsh scrubbing - just a gentle wash and you’re good to go.
Apply.
Scoop a pea-sized amount with clean fingers and massage gently into each underarm. It melts in like skincare and disappears like magic - no residue, no drama.
Repeat.
Stay fresh all day - and night. Reapply as needed, especially after workouts or on warmer days. Trust your body. Trust the process.
Why Switch?
Sweating is natural — it cools you, clears
toxins.
Most deodorants fight against that by
blocking pores with chemicals.
We think your body deserves better.
We don’t block. We balance.
Our formula works with your body — not against it:
Natural actives prevent odour before it
starts.
No aluminium, no synthetic fragrance, no compromises.
Customer Reviews
Overall rating: 4.9 / 5 from 114 reviews.
I love the fragrance, texture and the ability to keep you smelling nice all day. It’s also kind to fabrics, unlike those natural deodorant with baking soda.
Store owner replied: Thanks so much for sharing this Tracey! We’re so glad you love B.BOLD. We worked hard to make it gentle on both skin and fabrics, so it means a lot to hear you noticed the difference 💛
Delicately perfumed, very natural, the best deodorant I’ve ever used, I couldn’t say anything negative about it.
Loved the little samples! Formula is great. Love the subtle smell, and seems to work most days! Doesn't leave marks on clothes or ball up like some other natural deodorants. Only downside for me is the packaging. I don't mind having to rub it in, but getting it out of the jar requires getting the product under your nails, and all in all it is just a bit messy and fiddly. I would much prefer a stick solution, where you can use that to put it on and then rub in with your fingers if need be. But hey, it hasn't stopped me from purchasing a full size pot so maybe I just need to get used to is :)
Love the natural for my teenage girl.
Store owner replied: Wonderful to hear, thanks Deborah :)
Simply the best. Natural ingredients, made locally, you know it's better for your body, and most importantly 100% effective.
Store owner replied: This is so lovely to read, thanks Jo. Knowing you trust the ingredients, love that it’s locally made, and find it truly effective is exactly what we hope for 💛
Lovely that the fragrance isn’t too strong. Lots of similarly scented natural deodorants are very strong smelling!
Store owner replied: Thank you so much for sharing this, Laura! We’re really mindful of keeping our scents balanced, so it’s lovely to hear you’re enjoying a fragrance that isn’t too overpowering.
I do not like the new small jars...why change the jar size and charge the same price for it
Store owner replied: Hi Jo. Thanks for your feedback. The new 50 g jar is part of our refreshed design and unified pricing. We’ve kept our prices steady since 2018 despite rising costs, and we’re so grateful for your continued support as we keep evolving. - Kirsten
Slightly disappointed to see it has reduced in size!!
Store owner replied: Hi Annette. Thanks for sharing your thoughts. The new 50 g jar is part of our refreshed design and unified pricing. We’ve kept our prices unchanged since 2018, even as costs have increased, and we really appreciate your continued support as we keep improving. - Kirsten
I have been using your product for years. Love it. My daughter now uses it too.
Store owner replied: Thanks so much for your lovely feedback! We’re thrilled to hear you’re both loving B.BOLD 💛
Great deodorant
Store owner replied: Thanks for the review Rebecca, this is what we love to hear!
I love this deodorant as it really works and I’ve tried a lot over the years. It has a lovely subtle scent, blends brilliantly, keeps me dry all day and a little goes a long way.
Store owner replied: Thank you so much for your lovely feedback! We’re thrilled to hear it’s been so effective for you, and that you’re enjoying the subtle scent and smooth blend.
There is so much I love about the BBold deodorant and oil. I love the rose scent, the smoothness and how effective it is without the use of baking soda. The oil leaves your skin so soft, it goes a long way but I also like to use it on the back of my hands. Thank you ☺️
Rose & Geranium 15.00% Off Auto renew
Store owner replied: Hi Tracey. Thank you for your thoughtful feedback. We’re delighted to hear the rose deodorant is both gentle and effective for you, and that the oil has become such a versatile favourite. We truly appreciate your kind words! 🌿💛
Great, never stop making this. Would never go back to other deodorants. I am active and it lasts all day.
Store owner replied: Hi Jesse. Thank you so much! We love hearing this, and we’re thrilled it’s keeping up with your active days. We don’t plan on stopping anytime soon! 🌿
This is my favourite flavour of B.BOLD. I use it every day & it stays effective all day. It doesn’t leave any residue on my clothing and I have confidence that it works and is a very good value product. I love that it is made in Lyttleton and I can return the jars. I feel good that I can take care of myself and Mother Earth at the same time. Isabell Chch
Store owner replied: Hi Isabel. This is such a lovely review, thank you. We’re so happy that B.BOLD fits with how you care for yourself and the earth! :)
Love the product, could of done with wooden spatula though.
Store owner replied: Thanks for the feedback Margaret. Glad you love the product, and sorry if you missed out on a spatula. This can be added to your next order at no cost :)
Best deodorant I've tried. Lasts all day and I love that I'm able to give myself a lymph node massage while applying it - two in one for health!
Store owner replied: Hi Miriam. Thank you for your thoughtful review. So happy it lasts all day for you, and we love that applying it has become part of your wellbeing routine too 💛
I love this stuff - and now my daughter uses it. It took ages for me to find the right stuff - nice to have something in my own back yard (in NZ). Happy to support local businesses!
Store owner replied: Hi Deanna. Thank you so much for your lovely feedback and ongoing support! Great to hear that your daughter’s enjoying B.BOLD too.
Excellent service, and really great product!
Store owner replied: Yay, that's awesome to hear. Thanks for the review Annette!
Love the scent which is quite subtle, plus it works!
Store owner replied: Great to hear, thanks so much Trish!
Great product.
Rose & Geranium 15.00% Off Auto renew
Store owner replied: Thanks Azaria :)
This product works very well, a bit Strong but tolerable. My only beef was I wish the little spatula was included as I don't like getting under my fingernails. I will buy again
Happy with the product .. aluminium products are awful and I reacted badly to them .. easy to use and nice smell
This is by far the best deodorant I've ever used. It is effective and I love knowing that it is not made using any harmful ingredients. Very pleased with this product!
Good stuff 👍
Absolutely LOVE this natural deodorant. Best on the market - it works so well and doesn't leave any stains on clothes. My partner and I have been using it for years. It works a treat - we wouldn't use anything else on our skin!
Love this natural deodorant!
Use this as my deo. Like it so much my partner is now also using it.
Easy to use, long lasting and economical. My very sensitive skin has been happy with no reactions at all,yahhhh. Thanks Pamela
New medication upsets my system and I have found I have trouble with staying fresh . Bold is the only deodorant that is effective .. easy to wear and none of the nasties that are in ordinary deodorants ..
Excellent product, lovely smell and really works as a deodorant. Love that it's all natural.
I've been using this deodorant for a few years now after trying many other natural options. I love the scent, I never smell, and I'm certain I sweat LESS than when I used mainstream deodorant.
LOVE IT! love the container, love the product. I struggled enormously with finding the right Deodorants and this brands by far my favourite 😍
great product been using it for long time love it
Never use anything else. Great product, great service and can’t do without it.
I've been using BBold for a while now. I just love it! Easy to use, effective and sustainable. What's not to love? Highly recommend.
I just want to Thank you so much for this product! I've been struggling to find something that actually works - and am so happy I came across this little Gem. I will be purchasing again as my daughter is now using it. Love it x3.
Wonderful product, easy to use , works super well and has a gorgeous smell
Love this product. First time trying a paste deodorant and so much easier than I thought. Love how good it is for my body.
Love this product. It's the only deodorant that works for me.
I had had it just a week and appears to be working and love the scent.