Our Story
Back in 2018, when the only “natural” options were rock salt sprays or harsh tea tree formulas, we knew there had to be a better way. From kitchen-table perfectionism and an obsession with detail, B.BOLD was born. A natural deodorant that actually works.
Founded in Lyttelton, New Zealand, by sisters Monica and Hannah, B.BOLD grew from childhood curiosity (mixing garden petals into fragrant “potions”) into a shared mission: to create a truly effective alternative to traditional deodorants. One that wouldn’t compromise your skin, your clothes, or your values.
Hannah, with a background in biology and biochemistry, leads formulation. Monica shapes the brand through storytelling and customer experience. Together, their entrepreneurial spirit and obsessive attention to detail transformed backyard blends into an award-winning brand with a loyal following.
Made in small batches in Lyttelton, B.BOLD continues to hold its place as best in class, leading the way with clean ingredients, proven results, and sustainable packaging. Today, the brand is expanding globally while staying true to its values and grounded in the quiet strength that sparked it all.
Each month, we donate to causes close to our hearts, including Doctors Without Borders, who provide life-saving care where it’s needed most, and Cystic Fibrosis NZ, a charity especially meaningful to our family.
A little support, for causes that mean a lot.
